Jason Chukwuma Njoku read Chemistry at University Of Manchester and in November 2010 created IROKO PARTNERS in an attempt to solve the global distribution problem of Nigerian Cinema
IROKO Partners first brands; NollywoodLove and YorubaLove; have revolutionised the Nigerian (colloquially known as Nollywood) movie industry. After becoming an official YouTube partner in October 2010, in a mere 7 months IROKO has become the largest distributor of Nigerian Cinema globally. We have licensed over 790 Nollywood movies directly from over 138 production houses, actively turned the tide on online piracy and created the first online market place and digital distribution process for Nigerian Cinema. Further more IROKO partners have reached out to the widely popular Nigerian music industry to support them in managing their copyright, brands and monetization on YouTube. in 2 months over 40 musicians including Timaya, 2Face, Psquare and Kefee have joined the IROKO Music programme.